The power of yellow

Yellow is creative from a mental aspect, the colour of new ideas, helping us to find new ways of doing things. It is the practical thinker, not the dreamer. It is the best colour to create enthusiasm for life and can awaken greater confidence and optimism.

The colour Yellow encapsulates everything we want to be at 100 & First. We want to help our clients discover new ideas and ways of creating change, we want to use the incredible real-life experiences to inspire people to dream about what they can achieve, and with that, to use our delivery to generate enthusiasm and confidence to see that change through and create an environment for learning and high performance.